It’s not easy being account manager in any size firm.  It is a delicate balancing act of client approval and expectation management mixed with in-house loyalty and honesty.  In other words, account managers work all day not to tick anyone off.

It was on a recent trip to France and Italy that I realized how far behind America is in reducing its footprint in the world. What do these two country’s do that we don’t? The simple design of convenience. The convenience in having recycling bins on the street next to garbage cans. The choice to do the right thing and throw your plastic and paper in a recycling bin rather than a garbage can that gets sent to a landfill. Businesses use larger bins that were placed on the street to recycle wine bottles and plastic. Come on America, take a cue from France and Italy.