Established in 2000, mindsalt design + pr gives a voice to the entrepreneurial spirit while adding a little spice to an otherwise bland world. mindsalt specializes in brand invention, including corporate identity, collateral, interactive, environmental design, package design and public relations. pinch of salt is our company blog, where we post updates on what's going on around the office and offer thoughts on design, branding, and other more random things. check back often - we try to keep things fresh.